The broadcast of the online business forum "Your business is your success" has gained more than 2,500 views

On July 8-9, 2020, for the first time in online format, a large-scale event for entrepreneurs took place - the forum "Your business is your success".

The Forum was organized by the Regional Ministry of Economy, the Small Business Support and Development Fund, and the Agency for Development and Investment with the support of the Omsk Region Government. The project is organized within the framework of the national project on small and medium-sized businesses.

The participants had the opportunity to meet online with experts from various fields who clarified certain legislative issues and helped to set up business processes in companies more effectively. The speakers raised topical issues of targeted and contextual advertising, smm, personal brand, blogging, foreign trade, financial and legal advice, as well as government support measures.

So, on July 8, the online platform talked about the semantic and visual packaging of the company on digital platforms, evaluated the effectiveness of digital advertising, discussed the trends of contextual advertising in 2020 and its development during the pandemic, noted the problems of organizing operational business management using numbers and explained to the Forum participants how to respond to changes in a timely manner in order to achieve the goals set for the business.

On July 9, as part of the business program, Maxim Rostov, moderator of the Forum, Deputy Director General of the Omsk Region Development and Investment Agency, conducted an interview with Alexander Deryabin, Vice Chairman of the regional branch of Opora Russia and head of the ScaleUp program. During the conversation, Alexander told: "The ScaleUp program for entrepreneurs was launched in 2016. Its mission is to create an ecosystem of entrepreneurship that creates favorable conditions for the development and scaling of business in our city. Omsk became the 11th region where this program was launched. The program allows you to work not with startups, not with large entrepreneurs, but with those who are at a rapid stage of growth and for whom it is important to help. The selection process for the acceleration program takes place twice a year, with the next selection taking place in late 2020 or early 2021. It is necessary to submit an application for participation, then we consider the entrepreneur according to criteria such as the date of creation, the turnover of the company and the number of its employees."

Also on the second day of the Forum, the participants were able to see in the presentations and hear from the speakers the main legal and financial aspects, support measures for small and medium-sized businesses, and also received applied tools on foreign trade. Alexandra Lyavrik, head of the Omsk Region Export Support Center, told the Forum participants about the activities and services provided by the Center, revealed in more detail the topic of marketplaces, how to get and place yourself on global online trading platforms, how the state and specifically the Export Center can help an entrepreneur in this.

The entrepreneurship Forum "Your Business is your Success" was held online for the first time in 11 years of its operation. It turned out to be intense and interesting. These are two days of virtual space and a unique experience of remote teamwork, 16 hours of practical tools from successful experienced speakers from Omsk, Yaroslavl and Crimea. More than 850 participants have registered for the Forum, an active chat with questions on the YouTube channel and useful knowledge. It was decided to hold as many online business and training events for Omsk entrepreneurship as possible until the congress and exhibition activities resume offline. We have seen in practice that Omsk residents want to learn and are responsive to speakers and their presentations," said Evgeny Kovtun, General Director of the Omsk Region Development and Investment Agency.