The Export Support Center, eBay and ZoneSmart will open worldwide sales for Omsk Region entrepreneurs

10 Omsk companies will receive free promotion on eBay. Applications for participation in the program are accepted until November 27, 2020.

The Omsk Region Export Support Center, eBay marketplace and ZoneSmart integrator company are launching a program to develop retail export sales through eBay for representatives of small and medium-sized businesses in the Omsk region. Posting on an online platform will allow entrepreneurs to expand their business and sell products worldwide. 

As part of the program, experts from eBay, the Center and ZoneSmart will select 10 of the most promising export-oriented companies from Omsk. To the selected participants, the Export Support Center will provide 100% subsidization of the services of the ZoneSmart integrator company for the placement of goods and registration of the seller's profile on the eBay online store site. Companies will only need a standard set of registration documents and a product catalog.

So, the package of subsidized services includes: registration of eBay and PayPal accounts, creation and registration of a store on eBay, uploading up to 500 product cards, training in working with the site at the level of a professional seller and drawing up an individual promotion strategy on eBay.

In addition, the participant of the program with the most successful sales results will receive additional promotion from eBay — shooting video and photo materials about the company, as well as posting them on a special promo page and on the social networks of the site.

"President Vladimir Vladimirovich Putin has set a task to increase the volume of non–primary exports. This is confirmed by relevant measures in the national project on international cooperation and export. The need to support enterprises that are aimed at expanding sales markets was voiced in the message by the Governor of the region, Alexander Leonidovich Burkov. Omsk region has a huge export potential, our enterprises have something to surprise foreign buyers with. E—commerce is exactly the tool that will allow Omsk businesses to present products and arrange their deliveries not only to wholesale customers, but also to the retail consumer," said Anna Negoduiko, Minister of Economy of the Omsk Region.

Entrepreneurs who fail the pre-selection process will also have the opportunity to expand the boundaries of their business. For them, ZoneSmart and the Omsk Region Export Support Center will hold a series of training webinars, after which participants will be able to start selling on eBay on their own.

The Export Support Center noted that companies must meet a number of criteria: be an SME, have a registered office in the Omsk region, and operate in the retail or wholesale trade of goods suitable for sale via the Internet.

"For several years now, we have been noting that Russia's main export potential is concentrated in the regions. In order to bring the country's small and medium-sized businesses to a new level, regional governments and export centers strive to provide entrepreneurs with additional opportunities to expand their sales geography. According to eBay, the Omsk Region is already among the top 15 most active regions of Russia on our marketplace. Over the past year alone, Omsk entrepreneurs have sold more than 30,000 goods abroad on eBay. We hope that our joint initiative will help them bring their native region into the top ten in the very near future," said Ilya Kretov, eBay's CEO for global emerging markets.

The Omsk Region Export Support Center carries out activities within the framework of the implementation of national projects in the region "Small and medium-sized enterprises and support for individual entrepreneurial initiatives", as well as "International cooperation and Export".