The appeal of the region's leaders reads: "Dear media staff! We wish you a happy holiday! It's like you're reflecting everything that's going on around you in a mirror. And any event becomes widely known and important thanks to you. Creative and caring people work in the regional media. Many of your articles and TV stories are imbued with love for your homeland and respect for the people of Omsk, concern for the present and future of the Omsk Irtysh region. Please accept our gratitude for your hard work and wishes for new successes! Always remain a kind companion and wise adviser to your readers, viewers and listeners!"