How Omsk KB Technologiya is beating competitors all over the world

Today, Technologiya is one of the world leaders in their production: over 200 devices leave the assembly line per year.

In addition to Russia, the geography of customers includes enterprises from both neighboring countries — Kazakhstan, Belarus, Latvia, Ukraine, Armenia, Georgia, Kyrgyzstan, Uzbekistan, and further afield — Israel, Thailand, Czech Republic, Bulgaria, Germany, USA, Cyprus, Mexico.

First of all, the correspondent of BC55 asked Olga Rusakova if such a delivery around the world was costing customers a pretty penny.

— Olga, don't shipping costs stop customers from afar? Are they not looking for closer devices? — We are often asked questions related to the transportation of equipment. We tell everyone that cargo transportation is only a small percentage of the cost of the device. In addition, we take care of customs clearance, we have certificates that meet international quality standards. We are responsible for arranging delivery on the terms of Incoterms delivery, that is, by any type of transport agreed with the customer.

— And how do you manage to hold the championship in pancake machines?

— Value for money! For example, our pancake line BLK-1200 for the production of pancakes with filling is fully automated. Its productivity is up to 1,200 pancakes per hour, and one person is enough to serve! In addition, the line is electric — it wins over the gas ones because it is safer to operate. And, importantly, access to the power grid does not require significant costs for all kinds of approvals. And low power consumption allows you to save on paying bills. Our BLK-1200 has a CE certificate, which means that the equipment meets the requirements and standards of the European Union.

— Is this the newest pancake maker?

— There is also a more recent development: we will announce the BLK-2000 pancake line at the Agroprodmash 2020 exhibition in Moscow, which will be held in a few days. KB Technologiya demonstrates its new products every year at this international exhibition.

— Does the Omsk Region Export Support Center help you?

— Of course! After we took part in the regional competition "Best Exporter — 2017", our relations with the Export Support Center have strengthened. It was with the support of the Center that we went to Agroprodmash-2019, and we had a stand for individual development. The exhibition gives a lot: after it we get new clients from all over the world. There are contracts that are not immediately concluded — entrepreneurs get acquainted with our devices, receive advice on equipping their semi-finished products workshops. After all, we not only sell equipment, but also help our clients grow their business.

— Can your clients expect guidance when making business plans?

— We have ready-made business plans for the opening of a dumpling shop. Both this and the advice of current technologists are absolutely free. Our experts will tell you in detail about the operational features and give recommendations on production. Not all device manufacturers provide such a range of services. And customers, of course, understand this. After thinking about it, they come to us. For example, we signed a contract with partners from Latvia a couple of months after the exhibition.

— Are there special conditions for signing international contracts?

— As I have already said, our devices have a CE certificate of conformity. which is necessary for cooperation with European countries. It is very difficult to get it — the Export Support Center helped us again, it is very valuable for us. The specialists of the European laboratory came, checked everything, took measurements. Then, in addition, the Center funded a "golden" account for us on Alibaba's leading trading platform, with which comprehensive product promotion measures are available.

— Are there any results?

— So far, this is a good additional advertisement for us. When searching for dumplings and pancake machines via Yandex and Google, our account to "Alibaba" is displayed on the first page. There are already requests from there.

— Olga, but how can you decide to purchase expensive equipment, and even with delivery from afar, without trying?

— Well, why not try it? We have a service called test drive, which is very popular. We provide our equipment to a potential customer so that he can test his own formulation on his production site. The Technology Design Bureau's field team arrives not only with the device they like, but also with a commissioning engineer who will listen to all customer requests and show what our device can do. Such testing lasts from three to five days, completely free of charge!

— Do you make changes to the devices if asked?

— We take into account all the wishes of our customers. We can produce an exclusive mold of forming drums and even assist in the legal protection of such a device. We already have more than 40 patents for technological developments.

— Thank you, it was interesting and informative. Good luck to you!

Small and medium-sized businesses can also use the services of the Export Support Center free of charge: translation of materials into foreign languages, organization of participation in international exhibitions, business missions, search for partners abroad, placement on international trading platforms and much more. Learn more on www.ved55.ru in the "Services" section.

Reference: The Omsk Region Export Support Center carries out activities within the framework of the implementation of national projects in the region "Small and medium-sized enterprises and support for individual entrepreneurial initiatives", as well as "International cooperation and export".