How will the most wonderful product die from bad marketing?

On November 19, for the first time in Omsk, in the regional Congress Hall, the workshop "Touched" - shock marketing will be held. A short theory plus striking practice, group work, effective networking, answers to your questions, ready-made tools just for your business! A workshop for active entrepreneurs, top managers, marketers, PR specialists, sales department managers and those who are going to start their own business in Omsk!

The workshop is organized by the Government of the Omsk Region, the Entrepreneurship Support Fund and the Agency for Development and Investment. The workshop will be held within the framework of the National Project "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative", as well as within the framework of the federal project "My Business".

"Why did we decide to organize a training event in the format of a workshop? At the moment, entrepreneurs are oversaturated with motivating forums, seminars and master classes, which in fact provide only theory and an energy boost for a short time. Experts say that only 5-10% of information is remembered by an entrepreneur a week after the master class, AND 1-3% is IMPLEMENTED AT ALL. That is why it is necessary to immediately consolidate the theory obtained in practice. Then 50% of the received tools reach implementation. A workshop is a training event, a real–time practice, where its participants work out the theory they have received. The advantages of the workshop are that, working in groups, you immediately receive feedback, work out and implement the acquired knowledge into your business. Why marketing? Marketing is responsible for any actions that increase sales. Ultimately, this is what the business is interested in. We invite small, medium and large businesses, top managers, marketers, designers, bloggers, freelancers, PR specialists and anyone who wants to get a real-life practice at the first workshop in Omsk "Zaelo". Registration on the website zadelo.info ", - said Maxim Rostov, Deputy Director General of the Omsk Region Development and Investment Agency.

Three blocks are planned in the ZaPelo workshop, in which three invited practice speakers will speak. Participants will receive three hours of theory and three hours of practice. By completing the tasks of the speakers in real time, everyone will be able to develop or adjust an existing unique sales offer for their business, prescribe tools for implementing a CRM system, launch an effective advertising campaign, determine an effective employee motivation system, and increase the income of their business.

Roman Pivovarov, a business coach, consultant, psychologist, marketing and advertising expert, and managing partner of ADCONSULT, will conduct the first block of the Offline Marketing workshop for Omsk residents. Partner of the TOP 5 international marketing agencies. Roma will tell you how good marketing can pull out a "so-so" product and how the most wonderful product will die from bad marketing; he will explain in detail what marketing is, a unique sales offer, 4P and much more.

Denis Batalin, a media expert, specialist in digital transformation of companies, consultant, and practitioner with 20 years of experience in digital marketing and online advertising, will open the second Online Marketing block. Denis knows firsthand how he hunts for an audience in a multi-channel environment and how these environments can complement each other. The participants of the workshop "Touched" will determine in practice the advertising communication channels to attract new customers and increase sales.

Sergey Shushin, an expert in building effective sales departments, leadership, hiring, management, control and motivation of personnel, participant of the Olympic Games, and exclusive organizer of speeches by Vladimir Solovyov, Pavel Astakhov, and Michael Bang, will clearly explain to participants in the final block of the Sales Marketing workshop what analytics are needed to predict growth or decline in income in advance. how to motivate the sales and marketing department, how to monetize all marketing, how to develop and test a pricing policy.

The organizers invite entrepreneurs to be at the forefront of shock marketing! I was "offended" to register for the workshop! A detailed program and a link for registration are available on the workshop's official website. Admission is free. Venue: Regional Congress Hall, ul. 70 let Oktyabrya, 25/2. For more information, please call: 40-80-09.