Investment officers of the Omsk region master the art of packaging territories: the second module of the program has started «Effective Investment Commissioner»

An educational program for employees of municipal administrations responsible for attracting investments continues in the Omsk region on the basis of the Omsk branch of the Presidential Academy of the RANEPA. The second full-time training module dedicated to the key topic was held for investment authorized districts. – «Preparation of the territory's investment proposal».

It should be noted that the investment climate and the pace of development of the municipalities of the Omsk region directly depend on the professionalism and competencies of the investment commissioners. Systematic training of investment officers and the introduction of uniform work standards are an important part of solving the key task set by the head of the region. By Vitaliy Khotsenko, –improving the investment climate in the region.

The team of the Omsk Region Development and Investment Agency headed by the General Director Svetlana Bazhenova I have prepared a presentation for the audience that reveals the mechanisms for turning local resources into ready-made «product» for business.

Svetlana Bazhenova She elaborated on the content and purpose of the investment proposal as a fundamental document for dialogue with business. The students learned about the structure of the key sections, learned how to focus on the competitive advantages of the sites, analyze the resource base and build a strategy for finding a potential investor.

During the training, special attention was paid to modern digital tools designed to facilitate field work.

Experts presented a system for identifying, forming and promoting investment proposals «Sunrise», developed last year. This mechanism was created in order to systematize the work of the region's investment team and provide investors with a transparent map of the region's opportunities with ready-made analytics, reducing the time needed to search and pre-evaluate projects.

Another important block was the discussion of the feedback platform «PIC Business». The speakers recalled that this tool directly connects the business community with the government. Through the platform, an investor can promptly receive advice, resolve an administrative issue, or report a problem that arises during the implementation of an investment project. The introduction of such a mechanism significantly reduces bureaucratic barriers.

General Director of the Omsk Region Development and Investment Agency Svetlana Bazhenova She emphasized the importance of personnel reinforcement at the municipal level: «High-quality training for investment commissioners — This is the key to the successful development of territories. We strive to ensure that every employee in the field not only knows theory, but also knows how to apply investor attraction tools in practice, speaks the same language with businesses and proactively works with requests. It directly depends on the competencies of the commissioners how quickly and effectively a promising idea will turn into a real project that creates jobs and taxes.».

Next, the third module awaits the listeners. «Building effective communications to promote projects», scheduled for 12 May. He will be completely dedicated «soft skills»: Participants will receive lectures and workshops on preparing for negotiations with investors, the art of argumentation, dealing with objections and complex contexts, as well as master classes on public speaking skills in front of the business community.