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Omsk entrepreneurs have learned the basics of international online trading
On November 8, 2021, a face-to-face training seminar of the REC Export School for export-oriented entrepreneurs on the topic "Online export opportunities" was held at the site of the My Business service center.
The event was organized by the Export Support Center, which implements the national projects "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative", as well as "International Cooperation and Export" in the Omsk region.
The course was coached by Anna Nesterova, accredited coach of the Export School of the REC JSC "Russian Export Center". The seminar was attended by representatives of 8 representatives of small and medium-sized enterprises of the Omsk region.
During the training seminar, the participants reviewed the choice of the most cost-effective online sales model (marketplace or their own online store), analyzed existing sites, and identified their advantages and features. We discussed the economic factors affecting the volume of online commerce in different countries. We reviewed strategies for advertising exported products, increasing and maintaining the loyalty of the online audience, and discussed tools used to increase the profitability of online exports.
At the end of the seminar, all participants were tested and consolidated their knowledge. At the end of the event, the students were given certificates confirming their studies on the course "Online Export Opportunities".
The seminar participants noted that thanks to a series of training events conducted by the Export Support Center, representatives of small and medium-sized enterprises in the region had the opportunity to improve the competencies of employees responsible for foreign economic activity for free, establish interaction with government regulatory authorities and, thus, reach the international sales level.
The Export Center provides services for the promotion of Omsk goods to foreign markets. The list of government support measures includes the search for foreign partners, organization of participation in international exhibitions and business missions, product placement on marketplaces, creation and modernization of the website in foreign languages, international certification and much more. Most of the services are completely free for entrepreneurs, some are provided on a co-financing basis.
The Export Support Center is located at 21/1 Komarova St., Omsk, tel.: +7 (3812)95-77-75, e-mail: export@ved55.ru .
