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Omsk exporters have studied marketing tools for export activities
Today, a free intensive course for export-oriented entrepreneurs of the region took place at the Omsk IT Park as part of the REC Export School. The certified trainer presented the topic "Marketing as part of an export project".
The training seminar was organized by the Omsk Region Export Support Center, which carries out its activities within the framework of the national projects "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative" and "International Cooperation and Export". The Export Center is part of the My Business Center.
The seminar participants learned about the main elements of marketing in the context of foreign economic activity: the elements of the 4P complex, what SWOT analysis is and how to conduct it, how to build a pricing strategy and adapt an advertising campaign to the cultural characteristics of different countries. The program also included separate sections on tools for promoting products and services on the Internet and government support measures for exporters.
The seminar was attended by 10 representatives of small and medium-sized businesses of the Omsk region. Companies are at the start of export activities or are already successfully developing them.
Live communication allowed us to share our experience in promoting our products in foreign markets. The speaker gave many examples and cases of successful exporters. Working in groups, the participants were able to assess the available resources and identify tools for further promotion of products and services to foreign markets.
"Many thanks to the Omsk Region Export Support Center for the seminar, it was very fruitful. It's not just learning, it's a kind of networking - we got to know each other, shared our knowledge and contacts. It's great that the topic of online promotion and exhibition activities was revealed. There were a lot of practical tasks that are of great importance for the implementation of new ideas in terms of business scaling," Zlata Yakovleva, marketing specialist at Omsk Mineral Water Bottling Plant, shared her impressions.
It should be noted that during the year, face-to-face seminars on other topics are planned in the Omsk region: business communications, financial instruments, documentation support, customs clearance, online trading and others.
Employees of export-oriented companies can apply for free participation in any seminar. To clarify the schedule of events and conditions of participation, please contact the Omsk Export Support Center by phone: +7(3812)95-77-75 or by e-mail: export@ved55.ru .
