Omsk macaroni "in Vietnamese"

In July 2019, Omsk spaghetti will appear on Vietnamese shelves.

The Omsk Region Export Support Center organized the participation of Omsk entrepreneurs in the 10th International Food Industry Exhibition "Food&Hotel Vietnam 2019", which was held in Vietnam (Ho Chi Minh City) in April. The exhibition was held at SECC, the largest and most modern exhibition and convention center in the center of South Vietnam. More than 700 companies from all over the world represented their products on 12,500 square meters.

Over the 10 years of its existence, Food&Hotel Vietnam has become the leading food exhibition in Vietnam. The visitors were presented with the latest technologies, products and services from the most renowned manufacturers and suppliers of the food industry from Vietnam and abroad.

Four Omsk enterprises took part in the exhibition, which presented to the attention of Vietnamese entrepreneurs a variety of confectionery and pasta products, as well as alcoholic beverages.

As part of the business program, the businessmen visited the permanent demonstration and tasting pavilion with Russian products "Russian Gastro House", located in the center of Ho Chi Minh City. The pavilion features products from dozens of Russian manufacturers. The meeting participants discussed the specifics of the Vietnamese market, the specifics of working with Vietnamese companies and business associations, as well as possible options for placing Omsk products in the showroom.

Omsk Macaroni Factory, the largest manufacturer in Western Siberia under the Dobrodeya trademark, which has already been remembered and loved throughout Russia, became one of the participants of the exhibition.: from Moscow to the Far East. The company decided to enter the Southeast Asian market, and for the first time participated in the Vietnamese food exhibition.

"We are pleased with the results of the exhibition, despite the fact that we were initially doubtful and thought that not exactly our target audience would gather there. We have signed a contract for 10 million rubles with a large Vietnamese company and are currently coordinating the details and planning the shipment. The first batch will arrive in Vietnam in the middle of July – it will be "Dobrodeya" spaghetti. We plan to expand the range of supplies in the future. We are grateful to the Omsk Region Export Support Center for concluding the contract, as it was the Center that invited us to participate in the exhibition, organized the Omsk Region stand, provided targeted traffic and business negotiations with Vietnamese businessmen," said Andrey Mamonov, Sales Manager.

Following the results of the Food&Hotel Vietnam exhibition, potential partners from Vietnam confirmed their interest in importing the presented products from Omsk, and negotiations are underway.

"The task of the Export Support Center at exhibitions is to ensure the promotion of products and services of Omsk manufacturers to international markets. In Vietnam, we fully ensured the operation of the Omsk region stand, presented the products of our manufacturers and organized negotiations with potential partners for entrepreneurs. At the moment, the Center's specialists continue to interact with the exhibition participants and provide support in conducting further negotiations to conclude export contracts," said Evgeny Kovtun, Director General of the Agency for Development and Investment.

It should be recalled that the promotion of small and medium-sized business producers to international markets is a key event of the national project "International Cooperation and Export". It is planned that during 2019, with the help of the Omsk Region Export Support Center, more than 60 local companies will conclude export contracts and begin supplying their products abroad. In 2018, using regional support, SMEs signed 57 new contracts totaling over $14.6 million.