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Omsk companies have studied export marketing
29 In August, Omsk businessmen learned about the export marketing strategy when entering international markets.
The Omsk Region Export Support Center, operating on the basis of JSC «Omsk Region Development and Investment Agency», The training course is organized «Effective marketing for exporters». The speaker of the course was Ekaterina Yefremova, certified trainer of the educational program of the REC Export School. The training has been completed 7 companies from various fields of activity who are interested in promoting their products abroad.
Omsk companies learned about marketing tools within the framework of the complex 4P, ways to increase the competitiveness of their products, determine pricing strategies, sales channels, and methods of promotion in foreign markets.
«The purpose of this course is — This is assistance to Russian enterprises in the implementation of export projects and improving the efficiency of their activities in the search for foreign markets, partners, buyers, promotion and sale of their goods. Omsk companies highly appreciate the need for practical knowledge in the field of marketing. The course includes a theoretical part and workshops on the issues studied. This combination allows you to apply the acquired knowledge in your activities already during the course itself, as well as to look at your product from different points of view.», - noted by the coach of the REC Educational Program, Ekaterina Efremova.
Educational program REC – a unique opportunity for representatives of export-oriented enterprises to learn about existing tools for developing foreign markets. The course participants note that they learned a lot during the course, and also refreshed the material in their memory thanks to well-prepared workbooks.
«At the moment, a huge number of entrepreneurs are switching from Russian customers to foreign ones, therefore course «Effective marketing for exporters» It was very relevant, both for me and for my colleagues who also came to study. The course information is useful and detailed ёmko and interesting», - She told me Olga Titova, participant of the course.
Recall that with 2017 The program has been implemented at the site of the regional operator of the Omsk Region Export Support Center, operating on the basis of JSC «Omsk Region Development and Investment Agency». Since the beginning of the year, students have been trained in the Educational Program of the Export School of the REC 69 entrepreneurs of the Omsk region.
