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Omsk companies have studied export marketing
On August 29, Omsk businessmen learned about the export marketing strategy when entering international markets.
The Omsk Region Export Support Center, operating on the basis of JSC Omsk Region Development and Investment Agency, has organized training on the course "Effective Marketing for Exporters". The course speaker was Ekaterina Efremova, a certified coach of the educational program of the REC Export School. The training was conducted by 7 companies from various fields of activity interested in promoting their products abroad.
Omsk companies learned about marketing tools within the framework of the 4P package, ways to increase the competitiveness of their products, determine pricing strategies, sales channels, as well as ways to promote in foreign markets.
"The purpose of this course is to assist Russian enterprises in implementing export projects and improving the efficiency of their activities in finding foreign markets, partners, buyers, promotion and sale of their products. Omsk companies highly appreciate the need for practical knowledge in the field of marketing. The course includes a theoretical part and workshops on the issues studied. This combination allows you to apply the acquired knowledge in your activities already during the course itself, as well as look at your product from different points of view," said Ekaterina Efremova, coach of the REC Educational Program.
The REC educational program is a unique opportunity for representatives of export–oriented enterprises to learn about existing tools for developing foreign markets. The course participants note that they learned a lot during the course, and also refreshed the material in their memory thanks to well-prepared workbooks.
"At the moment, a huge number of entrepreneurs are switching from Russian customers to foreign ones, so the Effective Marketing for Exporters course was very relevant both for me and for my colleagues who also came to study. The course information is useful, concise and interesting," said Olga Titova, a participant in the course.
It should be recalled that since 2017, the Program has been implemented at the site of the regional operator of the Omsk Region Export Support Center, operating on the basis of JSC Omsk Region Development and Investment Agency. Since the beginning of the year, 69 entrepreneurs of the Omsk region have been trained in the Educational Program of the Export School of the REC.
