Omsk entrepreneurs were taught the basics of export marketing for free

Yesterday, 19 On June, a seminar was held in the regional Congress Hall «Fundamentals of marketing in the framework of foreign trade» as part of the free export seminar program of the REC Export School.

The seminar was organized by the Omsk Region Export Support Center, operating on the basis of the regional Development and Investment Agency.

The seminar was attended by representatives of  companies engaged in such fields of activity as: production of musical equipment, grain sales, light industry, information technology, industrial equipment, trade in chemical products, woodworking and transportation services.

During the seminar, Omsk entrepreneurs received detailed information on how to conduct SWOT-analysis of the country for export, in which sources it is possible to find the actual price of concluding world transactions and how to adapt advertising messages to local social, cultural and religious characteristics.

«The seminar participants learned the algorithm for building a brand's pricing strategy and a checklist of criteria for choosing an intermediary for export distribution, and together with a certified trainer, the businessmen analyzed all the components of the marketing mix. 4R», - Anna Kolokolova, Deputy Head of the Omsk Region Export Support Center, spoke. - During 2018 Representatives of small and medium-sized businesses will be able to complete everything for a year. 11 courses of the export seminar program at the Omsk Region Export Support Center».

The seminar participants successfully completed the final testing and received the certificate of the course participant. «Fundamentals of marketing in the framework of foreign trade» seminar programs of the REC Export School.

With the subsequent planned seminars of the REC Export School in 2018 the year from the trainers of the Omsk Region Export Support Center can be found here.