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Omsk entrepreneurs will be taught the basics of marketing in the framework of foreign trade activities
The Export Support Center invites small and medium-sized businesses to participate in the seminar free of charge.
On June 19, the regional Congress Hall will host the next seminar of the REC Export School, which will be conducted by specialists from the Omsk Region Export Support Center, operating on the basis of the regional Development and Investment Agency.
The topic of the seminar is "Marketing as part of an export project." The seminar will be held in face-to-face format.
To maximize the benefits of export activities, entrepreneurs should think about the marketing component in advance. The Center's specialists will help Omsk businessmen build an algorithm for building a brand's pricing strategy, analyze all the components of the 4P marketing mix, and during the seminar, participants will learn five steps to create a competitive advantage for their product or service, an FAQ on online export promotion, and a checklist of criteria for choosing an intermediary for export distribution.
"The basis of this workshop is a description of basic marketing tools illustrated with practical examples. During the seminar, participants will learn how to conduct a SWOT analysis of a country for export, in which sources the actual price of concluding world deals can be found, or how to adapt advertising messages to local social, cultural and religious characteristics," said Anna Kolokolova, Deputy head of the Omsk Region Export Support Center.
The seminar, according to the organizers, will be interesting for both experienced exporters and those who are just planning to enter foreign markets. To participate, you must contact the Omsk Region Export Support Center in the near future to fill out an application by phone: +7(3812) 40-88-77.
