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Omsk entrepreneurs can set up targeted advertising for free.
The new service was developed by the My Business Center commissioned by the Ministry of Economic Development of the Omsk Region as part of the national project "Small and Medium-sized Entrepreneurship and Support for individual Entrepreneurial Initiative."
Targeted ads are text, photo, and video ads on various types of social networks. They are shown to users who match the specified characteristics. These can be gender, age, geographical location, interests, behavior. Ads can appear in news feeds and stories, in video content and clips, or in text and graphics blocks, as well as on partner sites.
"Today, Russian social networks are a universal platform for more entrepreneurs to promote their business. Representatives of small and medium-sized businesses on these sites are looking for their target audience, present their services and products, and, as a rule, independently set up advertising. It can be difficult to understand all the tools and features of the functioning of this business promotion channel, so the My Business center offered such a measure of support," explained the deputy manager of the Omsk Regional Fund for Support and Development of Small Business.Denmark Begisheva.
The new service includes setting up an advertising cabinet and training on the basics of running a campaign, budget allocation, and labeling features in the advertising cabinet. The training program includes: a webinar, a personal lesson with a curator in an offline or online format of your choice.
The speaker and mentor will be a leading specialist of the Digital Age company.
"95 million people log in to VK every month, and a diverse audience is represented here: from teenagers to adults, from students to business owners. Proper targeting settings allow you to show your ads only to interested parties. We will tell you how to do this correctly during the training program," said the director of the Digital Age companyArtem Galoyan.
The service is available for sole proprietors and LLCs that have been operating for at least a year. The number of seats is limited. You can submit an application for participation in the program on the SME RF platform. In the "Regional support measures" section.
Registration on the platform is required.
Additionally, a free webinar "Targeted advertising for Business" will be organized for everyone on April 9 at 16:00. You can connect via the link.
We also remind that the Ministry of Economic Development and VK Holding have launched a program to support small and medium-sized businesses, now individual entrepreneurs and legal entities can double their advertising budget to promote goods and services in the VK Advertising service. The program provides for doubling the advertising budget in the amount of 500 to 10,000 rubles. To participate, you need to submit an application: https://vk.cc/cr0U59 , receive a call from a consultant at the My Business center, activate a special coupon sent by a specialist, and deposit any amount starting from 500 rubles to your personal account in VK Advertising. The budget amount will double automatically. The program is valid until April 30th.
