In May 2022, the presentation of the Unified Map of Omsk took place. The card is based on the VTB Multicard and the Mir payment system. The card combines the functions of a banking, social, and transportation card.
It should be noted that the initiator of the project was the Omsk City Administration with the support of the Regional Government.
The unified map of Omsk is one of the projects that make life easier for citizens. With the help of the digital service, you can receive subsidies, pay for goods and services, as well as travel on public transport at discounted rates without presenting the relevant documents. In addition, a personalized single card from Omsk can be used when contacting medical institutions.
The main partner of the Unified Card is the non-bank cashback service KUPI_KUPI. For businesses, it is a comprehensive solution that helps them interact with customers and increase sales. The KUPI_KUPI service advertises goods and services for free without a time limit. Becoming a participant in the project is simple: it does not require special integration and additional staff training. Connection is free, there is no subscription fee.
For residents of Omsk who prefer to use cashback services, KUPI_KUPI allows you to earn points for purchases. Accumulated bonuses can be transferred to friends, spent on gift certificates, and paid for up to 100% of the purchase amount from service partners.