Industrial tourism in the Omsk region is gaining momentum

The members of the regional team for the development of industrial tourism in the Omsk region managed to evaluate the quality system, technology and transparency of management, learn interesting facts about beer production and the culture of responsible consumption. A delegation led by Andrey Shpilenko, Deputy Chairman of the Government of the Omsk Region, visited the Omsk brewery AB InBev Efes, the largest beer producer outside the Urals.

About 17,000 industrial tourists have visited the Omsk brewery since 2012. More than 20 brands and 40 varieties of beer are produced here, including Sibirskaya Korona, Stary Melnik from the Barrel, Stella Artois, Hoegaarden, Bud, Klinskoe and many others.

As part of the tour, participants were guided through the main production units: brewing, packaging, packaging and filtration, and most importantly, malt production, where tourists saw with their own eyes the raw materials from which beer malt is brewed.

"Today we visited another unique facility, the AB InBev Efes enterprise, where we looked at how well the production works. Industrial tourism helps an enterprise demonstrate that a working profession is not only prestigious, but also highly paid, as well as strengthen loyalty and trust in its products. We saw cleanliness, order and high organization. Omsk Region and even the Russian Federation can be proud of such enterprises as AB InBev Efes," said Andrey Shpilenko, Deputy Chairman of the Omsk Region Government.

The regional team highly appreciated the modern and advanced technologies of the plant, the use of lean manufacturing tools, the organization and conduct of an excursion tour at all stages: from safety briefing to tasting.  

Recall that at the end of May, Omsk will host the final event to summarize the results of the All-Russian educational program "Open Industry". More than 60 regions of the Russian Federation will present their tourist and industrial routes to an expert jury.