The regional team for the development of industrial tourism in the Omsk region inspected the milk production and processing plant

Today, an expert visit was held by the participants of the working group on the development of industrial tourism in the Omsk region to the MilcOm enterprise, which produces sunny dairy products: cottage cheese, sour cream, kefir, drinking and dessert yoghurts with pieces of fruit.

For the second year in a row, the Omsk Region has been participating in the Open Industry All-Russian Educational Program, organized by the Agency for Strategic Initiatives and the Center for Tourism and Hospitality Competencies with the support of the Russian Ministry of Industry and Trade.

Earlier, the Governor of the Omsk Region, Vitaly Khotsenko, noted that industrial tourism is becoming important today in the development of the region's economy and tourism potential. Promtourism has become a whole movement that helps attract investment and distribute the products of Russian enterprises.

The purpose of inspection tours is to analyze the company's excursion route, make recommendations on improvements, and study and summarize the best practices of companies in the region that meet industrial tourists at their checkpoints.

So, as part of the trip, representatives of the regional industrial tourism development team led by Deputy Chairman of the Government of the Omsk region Andrey Shpilenko saw a milk acceptance department, a milk storage facility, pasteurizers, sterilizers, automatic packaging and bottling machines.

"Today our goal is not only to try the products of Omsk manufacturers, but also, first of all, to evaluate how the tour goes, how the route is logically built. The members of the working group are trying to take the best from their colleagues in order to distribute it at their enterprises as part of the development of industrial tourism," said Andrey Shpilenko.

The participants assessed the MilcOm company's excursion route for compliance with the stated goals and objectives, noted the interesting text of the guide and the points of attraction along the route - the photo zone and the packaging area, where automated lines pour milk and kefir, label and pack products.

Special attention of industrial tourists was paid to eco-friendly and functional packaging. Bio-bucket with milk from the brand "Luzhaikino" is recognizable and loved by consumers because it is easy to open, convenient to pour and store in the refrigerator, can be heated in a microwave oven. Bio-powder consists of 40% chalk, therefore it is safe for humans and the environment. This composition preserves the proteins, fats and mineral components of dairy products intact, ultrapasteurized milk is stored for up to six months under temperature conditions.

It should be noted that following the results of the training in the Open Industry program, the regional industrial tourism development team of the Omsk region will develop two routes. The first is the Industrial Wizard, which aims to demonstrate the potential of Omsk engineering companies that manufacture equipment not only for local enterprises, but also for regions of Russia and neighboring countries. The second route is Omsk Brands, which will pay attention to the creative industries and show tourists how famous local brands are born.