The National Media Group has announced the launch of the #Important social project to support small and medium-sized businesses in Russia. By the end of May, 30-second commercials with entrepreneurs' advertising messages will be posted daily both on NMG TV channels (REN TV, Channel Five, CTC, Domashny, Che, CTC Love) and on the holding's digital resources. In addition, entrepreneurs will have the opportunity to promote their business on the official account of the project @nemalovazhny on Instagram.
A representative of a small or medium-sized business from any region of Russia can become a participant in the initiative. To do this, record a short video with a story about yourself and your business and send it to the project's email address – nemalovazhny@gmail.com .
To promote the project, the accounts of channels, stars and bloggers in social networks will be combined. An important part of the initiative will be the @nemalovazhny Instagram account, which will contain all information about the participants, including contacts and the company's website. Every user of the social network will be able to provide support to small businesses by sharing a publication or using the company's services.
"Today, most small and medium-sized businesses are going through an extremely difficult period. We want to support those who do not give up and continue their activities, saving jobs, giving entrepreneurs the opportunity to tell their stories to a million audience of TV channels and users of our digital resources," said Olga Paskina, CEO of the National Media Group.