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Industrial tourism development discussed in Omsk
Today, a round table was held at the regional Congress Hall under the leadership of Andrey Shpilenko, Deputy Chairman of the Government of the Omsk region, on the organization of industrial tourism in the region.
The participants of the round table were representatives of executive authorities, large industrial enterprises of the Omsk region, universities, specialists of the tourism industry, specialists of the Agency for Strategic Initiatives (ASI) and leaders in industrial tourism from other regions joined the work in the VCS mode.
It should be noted that industrial tourism is a tool for the development and promotion of regional brands, an important element of the socio-economic development of territories, as well as an effective way to solve business problems for enterprises in various industries.
During the working meeting, the participants discussed the goals, objectives and methodology of the Industrial Tourism of the Russian Federation project in the Omsk region.
Olga Shandurenko, Head of the ASI's Industrial Tourism Development Program, spoke about the Open Industry All-Russian Industrial Tourism Accelerator. "Today's round table is an important meeting before the region enters into a large program on industrial tourism. It's about willingness, about courage, about determination. 50 regions have already become participants of the Accelerator program. There is a third stream ahead. Participants of the program do not just gain knowledge, they receive the qualification of "Specialist in the organization of industrial tourism."
The participants of the round table got acquainted with the experience and stages of the implementation of industrial tourism in the Belgorod, Chelyabinsk regions, as well as the Republic of Bashkortostan. Colleagues presented cheese excursions and master classes at the Borisovsky Cheese art factory, the Steel Route to Magnitogorsk Iron and Steel Works, as well as the Chemistry of Life excursions to the green production plant for the production of raw materials for food polymer packaging POLYEF.
During the meeting, Andrey Shpilenko answered questions from the participants of the round table and instructed the Omsk Region Development and Investment Agency to form an action plan for the region's participation in the Industrial Tourism of the Russian Federation project, a working group, and identify "pilot" enterprises to participate in the project.
